“I enjoy learning about clients’ businesses, and bridging their goals to the technical, fast-changing, and data-driven worlds of paid and organic search.”
Altitude clients turn to Fred for straightforward, understandable advice on their pay-per-click (PPC) search, display, and remarketing advertising campaigns, and their organic search engine optimization (SEO) efforts. With extensive experience as a leader in the e-marketing and e-business fields, Fred offers unique insights, in-depth and actionable competitive research, and well-crafted campaigns that result in higher ROI and return on advertising spend.
Fred is a longtime proponent of taking a big-picture view of digital marketing. He focuses on helping his clients adopt sustainable solutions for growth and results. He writes regularly for Altitude, so visit his blog for plenty of search engine marketing (SEM) and SEO tips you can use.
Fred came to Altitude from his own firm, where he offered digital marketing services to multiple clients, including two Fortune 500 companies and a national home services firm. His work for a regional nonprofit has resulted in 14 marketing and communication awards, including a Best of Show ADDY in 2008. His current volunteer project is managing a Google Grants pay-per-click account (which he helped secure) for the Bethlehem-based Coalition for Appropriate Transportation.
Fred holds a BA from Penn State, and an MBA from DeSales University.
Away from the office, Fred is an avid cyclist.