Altitude president Andrew Stanten recently spoke at a Western Lehigh and East Penn Chamber joint event. The lunch presentation entitled  “The View from 30,000 feet: Internet Marketing Techniques to Work Smarter not Harder,” was at Brookside Country Club.

Stanten highlighted tips for a successful marketing strategy. Stanten focused on integrated marketing and ensuring that all components of a marketing initiative work together, communicate and are carried out according to a plan.

Video highlights of the presentation can be seen below.