http://www.altitudemarketing.com The View from 30,000 Feet Thu, 04 Mar 2010 20:06:59 +0000 http://backend.userland.com/rss092 en Altitude's Director of Public Relations, Gwen Hoover, was recently named PR Captain for Easter Seals' Walk With Me event in Allentown. The charity walk event benefits Easter Seals Eastern PA, an organization that provides services to children and adults with disabilities as well as support to their families. In her ... http://www.altitudemarketing.com/altitude-marketing-news/gwen-hoover-named-pr-captain-for-easter-seals-walk-with-me/ Altitude Marketing would like to congratulate our client, Adaptik, on their 10th anniversary! What began in 2000 as an idea to create the most adaptive policy administration solution offered to P&C insurers has flourished into PolicyWriter, a proven policy administration platform supported by a highly skilled team of functional and technical ... http://www.altitudemarketing.com/altitude-marketing-news/congratulations-adaptik/ Altitude Marketing president Andrew Stanten has just received the Lehigh Valley SUITS Award in the Marketing/Advertising/Design Firms category for 2010. The award highlights the outstanding achievements of individuals and teams who work within the service industry sector in the Lehigh Valley. Stanten was selected by a judging panel of five well-qualified ... http://www.altitudemarketing.com/altitude-marketing-news/altitude-president-receives-lehigh-valley-suits-award/ Altitude president Andrew Stanten's column in the Eastern PA Business Journal is focused on integrated marketing this month. In his column, Stanten stressed how important is for businesses to convey a unified message through integrated marketing. According to Stanten, "Integrated marketing is making sure everything your business communicates, both internal ... http://www.altitudemarketing.com/altitude-marketing-news/517/ Altitude’s Lead Developer, Justin Scheetz, recently obtained his certification for Google Analytics. Google Analytics helps improve websites and advertising initiatives through many features. These include measuring advertising ROI, cross channel and multimedia tracking, visualizing data, customized reporting, sharing and communicating, and Google integration and reliability. After completing the Google Analytics ... http://www.altitudemarketing.com/altitude-marketing-news/altitudes-lead-developer-obtains-google-analytics-certification/ Adaptik Corporation today unveiled the changes to their corporate identity. The new brand is designed to reflect today’s Adaptik, a modern software company built on a continuing history of providing an innovative and proven policy administration solution to meet the needs of P&C insurers. “We transformed Adaptik’s identity to emphasize ... http://www.altitudemarketing.com/altitude-marketing-news/altitude-unveils-adaptiks-new-corporate-brand/ Glasbern Country Inn (Fogelsville, PA) has earned Wine Spectator’s 2009 Award of Excellence for the 8th year in a row. As one of the premier authorities on wine, Wine Spectator awards restaurants that both present a well-crafted selection of high-quality producers and appropriately match their collections to their menus in ... http://www.altitudemarketing.com/altitude-marketing-news/altitude-client-glasbern-earns-wine-spectator%e2%80%99s-award-of-excellence/ Altitude president Andrew Stanten’s monthly column in the Eastern PA Business Journal continued in the December 7 issue and the topic at hand was social media. As an integrated marketing firm, Altitude understands not only the importance of a social media strategy but the tactics and thought behind it. Social ... http://www.altitudemarketing.com/altitude-marketing-news/altitude-presidents-column-continues-in-business-journal/ Altitude Marketing client Theme Snack, today announced the availability of Phototastic, a premium photography WordPress theme.  Phototastic’s sleek and modern design allows users to showcase their photography either on their own websites or a WordPress site in a way that enhances each of the user’s images. Photostatic is a dark photo-centric ... http://www.altitudemarketing.com/altitude-marketing-news/theme-snack-announces-latest-product-phototastic-a-design-forward-photography-wordpress-theme/ Altitude Marketing president and co-founder Andrew Stanten pens a monthly column in the Eastern Pennsylvania Business Journal (EPBJ), and the newest is out this week. Stanten’s column, focused on marketing and public relations, is about the changing landscape of public relations. Rather than hold onto old methods, companies must adapt. Regardless ... http://www.altitudemarketing.com/altitude-marketing-news/second-column-by-altitude-president-andrew-stanten-featured-in-business-journal/