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	<title>Altitude Marketing</title>
	<link>http://www.altitudemarketing.com</link>
	<description>A Full-Service Integrated Marketing Agency in the Lehigh Valley, Pennsylvania</description>
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		<title>Altitude Clients Copernicus Group IRB and Sitrof Finalists for ACE Awards</title>
		<description><![CDATA[Altitude Marketing congratulates clients Copernicus Group IRB (CGIRB) and Sitrof Technologies, have been named finalists in the Records Management &#38; Compliance category of the 2010 ACE Awards. The ACE Awards, presented by ECM Connection magazine, are designed to honor the vendors that have gone above and beyond the call of duty to help their clients<a href="http://www.altitudemarketing.com/news/altitude-clients-copernicus-group-irb-and-sitrof-finalists-for-ace-awards/">READ MORE</a>]]></description>
		<link>http://www.altitudemarketing.com/news/altitude-clients-copernicus-group-irb-and-sitrof-finalists-for-ace-awards/</link>
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		<title>Don&#8217;t let the tail wag the dog</title>
		<description><![CDATA[Jumping straight into tactics without following big picture is letting the tail wag the dog. It&#8217;s impossible to put together a fire prevention plan when you&#8217;re always busy putting out fires. Regardless of the size of the company, the industry or the expertise of the people involved, the urge to jump straight to tactics consistently<a href="http://www.altitudemarketing.com/blog/dont-let-the-tail-wag-the-dog/">READ MORE</a>]]></description>
		<link>http://www.altitudemarketing.com/blog/dont-let-the-tail-wag-the-dog/</link>
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		<title>Altitude announces the Baddy Awards</title>
		<description><![CDATA[Altitude Marketing is pleased to announce the Lehigh Valley Web Beautification Project, known tongue-in-cheek as the &#8220;Baddy Awards&#8221; in a nod to the well-known &#8220;Addy Awards&#8221; in the Lehigh Valley. In celebration, Altitude will be giving away a new website valued at $7,500—including planning, programming and design—to a local company in our 8-county eligibility area.<a href="http://www.altitudemarketing.com/news/altitude-announces-the-baddy-awards/">READ MORE</a>]]></description>
		<link>http://www.altitudemarketing.com/news/altitude-announces-the-baddy-awards/</link>
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		<title>Your Logo Is Not Your Brand</title>
		<description><![CDATA[This has been a thorn in my side for quite some time. It floored me a few years back to learn that a very reputable college in our region paid mid-five figures for some &#8220;rebranding&#8221; work. The firm they hired took the school&#8217;s existing logo, changed the font and swapped the colors of the two<a href="http://www.altitudemarketing.com/blog/your-logo-is-not-your-brand/">READ MORE</a>]]></description>
		<link>http://www.altitudemarketing.com/blog/your-logo-is-not-your-brand/</link>
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		<title>Great Customer Experience Defines the Brand</title>
		<description><![CDATA[Thank you Home Depot. Yes, I am thrilled with a big box store. I often rant about how a brand is so much more than a logo – it is the promise made to customers. It doesn’t start and end with a discussion of which color or type face to use. It’s about the verbal,<a href="http://www.altitudemarketing.com/blog/great-customer-experience-defines-the-brand/">READ MORE</a>]]></description>
		<link>http://www.altitudemarketing.com/blog/great-customer-experience-defines-the-brand/</link>
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		<title>The PR Game Is Upside Down&#8211;So Do a Handstand</title>
		<description><![CDATA[The lines of traditional public relations have been forever blurred. The constant bombardment of noise in our Twitter, Facebook and iPhone-berry world means people are paying less and less attention to more and more sources of information. It&#8217;s enough to drive a marketing director crazy. Unfortunately, marketing professionals often stick to the status quo out<a href="http://www.altitudemarketing.com/blog/the-pr-game-is-upside-down-so-do-a-handstand/">READ MORE</a>]]></description>
		<link>http://www.altitudemarketing.com/blog/the-pr-game-is-upside-down-so-do-a-handstand/</link>
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		<title>Top Five &#8220;Must Nots&#8221; for Your Website</title>
		<description><![CDATA[In the last article, I covered the &#8220;Top Five Musts for Your Website.&#8221; To follow up, we have the flipside of that equation. To recap the premise, I&#8217;ve led dozens of seminars on electronic marketing&#8211;and also dealt with the messes that clients find themselves in when they&#8217;ve fell in with a web developer who doesn&#8217;t<a href="http://www.altitudemarketing.com/blog/top-five-must-nots-for-your-website/">READ MORE</a>]]></description>
		<link>http://www.altitudemarketing.com/blog/top-five-must-nots-for-your-website/</link>
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		<title>To Blog or Not to Blog: Is That the Question?</title>
		<description><![CDATA[As Altitude Marketing launches its blog, I am faced with the question, &#8220;Do I or don&#8217;t I?&#8221;  I realize this is a question the majority of our Business to Business (B-2-B) clients face as we deploy a higher mix of social media into their marketing strategy. So let&#8217;s look at some of the benefits of<a href="http://www.altitudemarketing.com/blog/to-blog-or-not-to-blog-is-that-the-question/">READ MORE</a>]]></description>
		<link>http://www.altitudemarketing.com/blog/to-blog-or-not-to-blog-is-that-the-question/</link>
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		<title>Brilliantly deceptive marketing works well, but what happens when the customer walks in the door?</title>
		<description><![CDATA[Credit where credit is due: A local car dealership had me fooled for a fleeting moment. I suspect many didn’t pick up on the subtleties of the direct mail package and headed over to the dealership thinking they’d won at least $50 cash &#8212; and maybe $60,000. Top to bottom, this was a very effective<a href="http://www.altitudemarketing.com/blog/brilliantly-deceptive-marketing-works-well/">READ MORE</a>]]></description>
		<link>http://www.altitudemarketing.com/blog/brilliantly-deceptive-marketing-works-well/</link>
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		<title>Altitude Designs New Image Campaign for QNB</title>
		<description><![CDATA[Altitude Marketing worked closely with QNB Bank to revive their marketing campaign by incorporating fresh images and the tag line, &#8220;Always you. Always QNB.&#8221; With this campaign, Altitude emphasizes QNB&#8217;s strong foundation, willingness to lend, and their commitment to customer service and community ties. QNB has been in business for 133 years, and most QNB<a href="http://www.altitudemarketing.com/news/altitude-designs-new-image-campaign-for-qnb/">READ MORE</a>]]></description>
		<link>http://www.altitudemarketing.com/news/altitude-designs-new-image-campaign-for-qnb/</link>
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