Altitude Marketing continues its long-time relationship with Easter Seals Eastern PA this year by doing pro bono work to promote Walk with Me and participating once again as Team Altitude.

Walk With Me is a 1 or 3 mile family fun walk, coupled with a resource fair, all benefiting Easter Seals. It will be held June 16, 2010 beginning at 4:00 pm at the Lehigh Parkway in Allentown.

For more information or to register for Walk With Me please click here.

What began in 2000 as an idea to create the most adaptive policy administration solution offered to P&C insurers has flourished into PolicyWriter, a proven policy administration platform supported by a highly skilled team of functional and technical experts.

Altitude has worked with Adaptik since 2008 on everything from web design and trade show preparation to a complete rejuvenation of the Adaptik corporate brand. For the past two years, Adaptik has been named in the Deloitte Technology Fast 500 and the Deloitte Greater Philadelphia Fast 50. Altitude applauds Adaptik on their continued success.

For more information about Adaptik, visit their website, which was recently re-launched by Altitude.

Stanten was selected by a judging panel of five well-qualified and experienced business professionals because of his commitment to the success of Altitude Marketing and its clients. Stanten has worked with high-tech startups, non-profit organizations, established software companies, restaurants, manufacturing facilities and more.

In addition to Stanten’s accomplishments in business with clients like EcoTech Marine and Ben Franklin Technology Partners, Stanten also lends his expertise to ArtsQuest’s by serving on the Marketing Advisory Committee which he chaired in 2009, volunteer teaches a popular Marketing 101 seminar at the Small Business Development Center at Lehigh University, and writes a monthly column for the Eastern Pennsylvania Business Journal.

The Lehigh Valley SUITS Award joins a number of other honors placed on Stanten, like Eastern Pennsylvania Business Journal’s “Top 20 under 40” and the 2009 Executive Spotlight.

Stanten wrote that too many businesses today waste money throwing mud against the wall and hoping it sticks. They give into the desire for immediate, tangible results in the short-term and neglect a strategy that will help bring them to their long-term goals.

When the message is consistent through each communication channel, it is strengthened. This brings more to customers and gives businesses more for their time and money. “If your marketing efforts aren’t working together, they’re working against you,” said Stanten.

Stanten’s marketing-focused column, this month entitled, “Tossing mud has impact, but doesn’t work as marketing approach,” is in the February 8 issue of the Eastern Pennsylvania Business Journal. Be on the lookout for his next column in March 2010!

“In general, this means taking analytics to the next level,” said Scheetz. “We customize the results for a specific website, instead of just a broad overview of statistics.”

Altitude’s Director of Technology and Social Media, Dave Sabol, expects to be certified in the next few months as well. These certifications will prove an asset to Altitude’s team, its upcoming endeavors and most of all its clients.

“We transformed Adaptik’s identity to emphasize Adaptik’s knowledge and experience in the P&C policy administration domain,” said Laura C. Ford, VP of Product Management at Adaptik Corporation. “Adaptik has brought together a brain trust dedicated to advancing an innovative approach to policy administration. PolicyWriter represents that group’s best thinking on what 21st century leaders in the P&C insurance market will need to adapt their businesses to keep pace with market demands and improve the efficiency and performance of their organization. Our new corporate brand and collateral reinforces our commitment to enabling our customers with technology that fuels their business objectives and allows them to achieve outstanding results.”

Adaptik initiated this transformation after the success of their updated Adaptik logo and website, www.adaptik.com, with Altitude Marketing. The corporate brand now includes updated logos, for their policy administration solution PolicyWriter, brochures, white paper and website. Their new branding efforts will be included in trade show booths, marketing collateral and other corporate communications.

To experience Adaptik’s new corporate brand please visit www.adaptik.com.

About Adaptik Corporation

Adaptik, the creator of PolicyWriter, develops highly adaptive policy administration software solutions that are designed to improve speed-to-market for new products and scale to support large numbers of users and high transaction volumes. They provide P&C insurers with advanced business functionality while substantially lowering the risks and costs associated with policy administration system replacement and maintenance. For additional information on how PolicyWriter can help transform your business visit www.adaptik.com.

“We are thrilled once again to win this award,” said Chris Padden, Glasbern’s Food and Beverage Director. “Glasbern strives to provide our customers with the best quality options for their dining experiences so it’s rewarding to see these efforts acknowledged by such a reputable source as Wine Spectator.”

Wine lovers should feel at home at Glasbern, as it offers a stunning assortment of different types of wines from around the globe. Wine novices can receive expert guidance in wine selection from Glasbern’s knowledgeable dining staff. Featuring fresh, organic produce and grass-fed beef from its on-site farm, Glasbern’s menu also provides suggestions for the perfect wine to complement each meal.

About Glasbern

Set on 100 acres of verdant Pennsylvania hillside near Allentown, in Fogelsville, Glasbern is a pioneering country inn experience with overnight accommodations in addition to pasture to plate dining. The rustic charm of a historic farm blends with spacious luxury to create perfect accommodations for romantic getaways, wedding receptions, celebrations, and state-of-the-art business meetings in our banquet rooms. Served under the vaulted rafters of our one-of-a-kind dining room, both breakfast and dinner meals feature products from Glasbern’s on-site farm, environmentally managed through rotational grazing of our animals and organic gardening practices. With gorgeous outdoor and indoor backdrops, Glasbern Country Inn is a picturesque, ideal setting any event. Visit glasbern.com for more information and to begin planning the perfect meal, getaway, wedding, corporate event, or celebration of any kind.

Ignoring social media is becoming impossible and impractical. Stanten advises following the competition through various mediums and seeing what others are saying. With the advent of Twitter as a way to keep lines of communication constantly open, it can be a valuable resource. Additionally, Facebook and LinkedIn are easy ways to keep in touch with friends and business contacts and add profiles about your own business. For those still hesitant about social media, there are classes available, mentors who can guide the process and a myriad of online resources. Essentially, there’s no reason not to take the social media plunge.

Stanten’s marketing-focused column, this month entitled “Jump in, swim around and explore social media” is in the December 7 issue of the Eastern Pennsylvania Business Journal. Be on the lookout for his next column in January 2010.

Photostatic is a dark photo-centric theme with many built-in plugins and scripts.  The dark canvas of the theme’s layout allows users to feature their photos and portfolio items in a way that accentuates the unique colors of the images.  Phototastic also provides a generous amount of features including a dynamic featured slider, visual dropdowns, beautiful gallery views, informative detail view, contact form styling and a custom admin panel.

“With these features, users can customize anything from the logo on their page to choosing a Custom #HEX Color to pick a highlight color,” says Justin Scheetz, the Lead Developer at Altitude Marketing, the Lehigh Valley’s fastest-growing integrated marketing firm, and award winning theme designer.  “There are also two category template styles to choose from, a blog and a gallery style to further enhance the user’s photographs.”

With the purchase of Phototastic also comes an eight page PDF Document with screenshots and step-by-step instructions to help the user easily configure and install Phototastic.

Theme Snack also offers Foliotastic, a premium portfolio WordPress theme, to users.  Foliotastic is a feature-packed portfolio/blog theme that includes a full-featured, tabbed Admin Panel to change numerous options like colors, category settings, logo settings and more. With its ultra-clean layout, Foliotastic provides a theme that is extremely easy to install and set up. Users can also choose from various ground-breaking themes with freedom to customize any and all elements.

Pricing and Availability

Phototastic and Foliotastic both offer a single-use license, $49, and a multi-use license, $179, now available for purchase on the Theme Snack website.  To purchase or view demos of either Phototastic or Foliotastic please visit http://themesnack.com.

About Theme Snack

Theme Snack is a premium WordPress theme workshop, focused on bringing high quality themes to creative people. Theme Snack products are great looking, powerful and fully featured. Backed up with a complete support service, you can be sure you’ll have the help you need after your purchase.  For more information please visit http://themesnack.com.

Regardless of industry, companies need to reassess their PR strategy and use new channels, such as the ever-growing blogosphere, to their advantage. Stanten tackles this and other issues in his column which can be found in the November 9 edition of the EPBJ.

Stanten, one of the EPBJ’s top 20 under 40 Business Leaders of 2009 and most recently a recipient of the 2009 Executive Spotlight award, teaches Marketing 101 at the Small Business Development Council at Lehigh University. Look for his next column in mid-December.