Scheetz is Altitude’s former lead designer and developer. His promotion, effective Jan. 13, reflects the fact that his responsibilities have increased in response to the continuing growth of Altitude’s client base.

“Justin has been with the company longer than anyone else besides the two founding partners,” said Stan Zukowski, Vice President, Creative Services. “His creativity, innovation and amazing work ethic have been absolutely instrumental in the company’s incredible growth and success in web design and development. He’s also our in-house photographer and is working on a full-scale web application for the company. When I think of what makes Altitude special, I think of Justin.”

Scheetz leads the design and production of all websites, e-newsletters and videos for Altitude clients. He also serves as the firm’s in-house tech guru, Apple fan-boy and overall I.T. problem-solver.

Stanten frequently speaks to small business organizations on the importance of a high impact elevator speech, including the Chamber of Commerce and Lehigh University’s Small Business Development Center. Stanten’s contribution can be found here.

An elevator speech is an attention-grabbing pitch for your company or service that can be finished quickly — in the length of an elevator ride.

Stanten recommends getting to the point as fast as possible — using the old journalism trick of the “inverted pyramid” to hit key points on the first floor, and getting deeper into the subject from there.

The position was created in response to Altitude’s double-digit growth and increasing client demand for integrated pay-per-click advertising and advanced organic search engine optimization.

Fred’s responsibilities include search marketing, SEO research, keyword analysis and reporting, and search strategy evaluation and development.

A 14-year veteran of the online marketing and e-business fields, Fred founded NetCrafter Solutions, an internet search engine marketing firm and a strategic partner of Altitude Marketing. He is a Google AdWords Certified Partner.

Fred is a different kind of search engine marketing expert. His methodical, scientific approach to search marketing is something any business could use.

“Search marketing is becoming increasingly more important for most businesses,” said Andrew Stanten, President, Altitude Marketing. “Fred’s knowledge of the complex and ever-changing world of online search is a tremendous asset for Altitude clients. In a world of ‘black hat SEO‘ methods, Fred is the real deal: Honest, knowledgeable, empowering and likable. A white hat all the way.”

“We’ve worked with Fred for years, so we know what he can do,” said Gwen Hoover, Vice President, Marketing Services. “He’s a different kind of search engine marketing expert. We’ve seen him take unsuccessful pay-per-click campaigns, improve them and then quickly show measurable ROI. His methodical, scientific approach to search marketing is something any business could use.”

Fred holds a BA from Penn State University and an MBA from DeSales University. He is an avid cyclist.

The position was created in response to Altitude’s continued growth and client demand for ongoing content creation.

Adam’s responsibilities at Altitude include writing, editing and repurposing copy for advertisements, press releases, e-newsletters, trade articles, print collateral, website content, case studies, video scripts and more. He will also be instrumental in initial branding efforts, leading client interviews to extract marketing messaging about the companies, their products, processes and customers.

“We’ve always prided ourselves in hiring the best people with a high level of experience and expertise,” said Stan Zukowski, Altitude’s Vice President, Creative Services. “Adam has an extensive background in writing for both digital and traditional platforms. He knows how to get to the heart of the matter quickly and create top-quality content on tight deadlines.”

Adam is a Lehigh Valley native and graduate of Northeastern University in Boston. In addition to volunteering for the World Affairs Council of New Hampshire, he has worked for publications such as The Morning Call, The Patriot Ledger, the Cape Cod Times and Metro.

This position was created in response to Altitude’s double-digit growth and rising demand for seamless integration of digital and traditional marketing methods, platforms and tactics.

Jeremy’s responsibilities include spearheading integrated marketing plans that encompass search engine marketing, pay-per-click, email marketing, trade show preparation, press and media relations, thought leadership, blogs and more.

“Jeremy’s experience deepens and broadens our expertise in digital and traditional marketing,” said Gwen Hoover, Vice President, Marketing Services at Altitude. “His experience in the technology and life sciences industries and his ability to rapidly grasp emerging technology and communication channels is an excellent fit with our approach and core cluster of our clients.”

Jeremy is a graduate of Albright College and is involved with environmental conservation causes.

Altitude Marketing announced on October 24, 2011, that Gwen Hoover, former Director of Public Relations, has been promoted to Vice President, Marketing Services. Her promotion is in response to the continuing growth of Altitude’s client base and increased demand for both traditional and new digital marketing services.

“Gwen embodies the Altitude spirit with her marketing smarts, promotional prowess, incredible technical aptitude and relentless dedication to the client.” —Andrew Stanten

“Since Gwen joined our team, Altitude has more than doubled its client base, revenue, profit and staff size. She has been an absolutely integral part of our consistent double digit annual growth and high client retention rates. Gwen is a great leader, marketing strategist, listener, counselor and mentor. This promotion is beyond well-deserved,” says Andrew Stanten, President and CEO of Altitude Marketing.

Hoover has worked at Altitude since January 2008 and was made a partner in the firm in September of 2009. She uses a proven, replicable process and a dedicated internal team to propel clients forward.

“Her quick thinking, creative ideas and knowledge of both traditional marketing and new media reap enormous benefits for both Altitude and our clients,” says Stan Zukowski, Vice President, Creative Services.

For nine years prior to joining Altitude, Hoover ran Kestrel Communications, a national PR and marketing firm specializing in technology companies. Her diverse industry experience includes health and fitness, restaurants, economic development, life sciences and software development, among many others. Her proficiency and extensive contacts in the regional and tri-state area, coupled with her innate ability to explain technologies in easily digestible terms, has made her invaluable to Altitude’s clients.

“With the help of Altitude Marketing, we have solidified and unified our corporate messaging,” said Doug Pelletier, president and CEO of Trifecta Technologies. “We now better present ourselves in language that resonates with our customers and prospects, and we have Altitude to thank for that. They challenged our internal thinking and conventions, pushed us out of our comfort zone, and the results are spot on.”

Altitude Marketing, a full-service integrated marketing firm, worked closely with Trifecta Technologies to develop new branding and messaging. The first big push was to launch a new website, which is the foundation for all future marketing and promotional activities. Altitude will continue to shape Trifecta Technologies’ brand strategy with a plan that is specific enough to enable mid- and long-term planning, but flexible enough to take advantage of new opportunities or address new challenges as they arise. In addition, Altitude will also quarterback the efforts for public relations, advertising, tradeshows, print collateral, and more.

“Creating a strategic marketing plan for an eager, dynamic company in such a fast-changing industry is a great challenge, and it’s what we do best,” said Andrew Stanten, president of Altitude. “Trifecta Technologies has great traction with a number of globally recognized clients, and we want to ensure that we also reach the many mid-market companies who could also benefit from Trifecta’s expertise.”

About Trifecta Technologies

Now in its third decade, Trifecta Technologies develops sophisticated, high-value web-based business solutions using the latest ecommerce, portal, cloud and mobile technology. Clients engage Trifecta on the strength of its track record and return because Trifecta becomes a trusted business partner and indispensable strategic adviser. Headquartered in the Lehigh Valley technology corridor in eastern Pennsylvania, the company is conveniently located near New York and Philadelphia, with a major office in Toronto, Canada. Trifecta Technologies: On Time. On Budget. Beyond Expectations. For more information, visit http://www.trifecta.com.

About Altitude Marketing

Altitude Marketing is a full-service, integrated marketing firm in the Lehigh Valley, Pennsylvania, near Philadelphia. Altitude Marketing ensures that all of your marketing efforts work together according to a sustainable marketing plan customized to your business goals. At Altitude, strategy drives your marketing efforts, not tactics. Altitude Marketing provides a wide range of consulting and production services for branding, web design and development, ecommerce, SEO, email marketing, public relations, social media, video, print and TV advertising and trade show planning and management. Altitude Marketing: The View from 30,000 Feet.

Altitude Marketing is pleased to announce the debut of a new website for the Lehigh Valley Charter High School for the Performing Arts. The new site showcases the school’s six majors, and makes students the focal point.

“LVPA had two major aims in designing this website: to bring students to the forefront and to demonstrate that traditional academics are just as important as the arts,” said Altitude Marketing Vice President of Creative Services, Stan Zukowski. “We included features like student spotlights on the page to showcase both of these aspects.”

The student spotlight feature allows visitors a unique look at the experiences of students at LVPA, as told through their own words. The website also features new calendar functionality and color coding to make it more student- and parent-friendly, and organize the many events going on at LVPA year-round. Additionally, the website’s homepage demonstrates the school’s many diverse options through a slider with rotating student pictures from each major.

Sand Springs is located on a sprawling 752 acres along the Nescopeck Ridge in Luzerne County, Pennsylvania, and offers visitors a blend of scenic golfing facilities with a residential community. Both the course and residences provide visitors with spectacular views of the pristine course, wooded areas and beautiful foliage—all of which is displayed on the new website through photography that captures Sand Springs’ stunning landscape.

“The website relies heavily on custom photography to showcase what the community is all about,” said Justin Scheetz, Lead Designer and Developer at Altitude Marketing. “Each page of the site includes different images of the course and surrounding community, all of which emphasize Sand Springs’ natural setting.”

All photography was done by Scheetz, who is also Altitude’s in-house photographer. Throughout the website, the photography showcases the many features of the golf community, including Sand Springs’ wedding and event facilities and on-course dining locations. Sand Springs also offers a variety of residential options, including townhouses and luxurious single-family homes, all of which are described on the website with blueprints and samples of model homes.

The Societas Award recognizes and celebrates responsible corporate conduct based on objective criteria and measures as judged by an independent panel of experts. To be considered for the award, Altitude submitted a detailed application package that addresses recognized elements of ethical business practices such as formal codes of conduct, compliance with both the letter and spirit of the law, accountability at all levels of the organization, and good corporate citizenship.

At the awards presentation, Kenneth Ridge, a graduate student at DeSales University, summarized Altitude’s award entry, “For seven years, Altitude Marketing has been providing its business clients with a unique combination of brand-building services and strategic perspective that most adverting agencies just can’t deliver. In fact, Altitude cannot be described as merely an ad agency- it’s an integrated brand communications company with expertise in web development, copywriting; direct mail; and public relations.”

Altitude was honored to be recognized for our standard of ethics and strives to continually provide the best for our clients. Altitude recently joined The Forum for Ethics in the Workplace, based at DeSales University. Altitude looks forward to being a part of this great organization.

About the Forum The Forum for Ethics in the Workplace is a not-for-profit, wholly-owned subsidiary of DeSales University in Center Valley, PA. The Forum seeks to provide opportunities for people to come together for study, reflection, conversation, and action on ethical issues in the workplace.

The Forum hosts a quarterly breakfast series at DeSales that feature guest lecturers on topics of controversy or current interests that have real-world ethical implications. More information can be found on the Forum’s web page at www.desales.edu/salesian.