Our Blog
MAY, 2012
Google’s “Penguin” Update (and Why You Should Care)
Posted by Fred Zahradnik on May 16, 2012 in Blog
Imagine more than half of your website traffic disappearing overnight. This nightmare scenario happened recently to numerous websites, thanks to a powerful new Google search algorithm update implemented in late April, code-named “Penguin.” Fred Zarahdnik (Manager, Search Marketing) and Andrew Stanten (President) love the new Google Penguin. Penguin inflicts hefty search ranking penalties on websites that cheat in the search ranking ... CONTINUE READING
Fireworks, lottery tickets and trombones
Posted by Katie Rie on May 11, 2012 in Blog
As I look back at my yearlong internship at Altitude Marketing, I can hardly believe how much I have learned. Honestly, I was a little afraid to write this post. My gratitude to Altitude can’t really be expressed fully on the screen. To truly say how I feel about my internship experience, I’d need fireworks, a winning lottery ticket and 76 trombones. The real world skills I have acquired this year can hardly fit on my resume, and th ... CONTINUE READING
APRIL, 2012
Altitude Marketing welcomes Hamilton Beach Model 31103
Posted by Adam Smartschan on April 17, 2012 in Blog
Hamilton Beach Model 31103 Altitude Marketing is pleased to announce the newest addition to its Emmaus, Pa., offices: a Hamilton Beach countertop convection oven. Its position – on the counter, next to the Keurig – was created in response to the firm’s rapid growth, and its employees’ desire for hot, crisp lunches and snacks. The oven is expected to cook food to a maximum of 450 degrees for as long as two hours, as well as catch ... CONTINUE READING
The Future of Social Media is Visually Intensive
Posted by Jeremy Jones on April 11, 2012 in Blog
Your visual representation has the power to become just as important as your messaging. Instagram attracted more than 31 million users in less than two years. Social media has always been visually inclined, but as technology and techniques have advanced, so has the role of images in social networking. It’s not simply about tagging Facebook photos and tweeting vacation pics anymore; now, Pinterest and Tumblr rule the roost, and Mark Zu ... CONTINUE READING
MARCH, 2012
Content is indeed king
Posted by Andrew Stanten on March 29, 2012 in Blog
Your business can have the hottest-looking, best-programmed website out there. But when visitors knock on the front door, there had better be something there to answer, invite them in – and keep them there. If your site is your castle, content is the most important resident. It’s Marketing 101 in 2012: Content is king. The reasoning is two-fold. First, well-written, easy-to-parse content greatly increases the odds of turning a reade ... CONTINUE READING
Five Keys to Digital Marketing from the Executive & Strategic Level
Posted by Fred Zahradnik on March 14, 2012 in Blog
The digital marketing tide is still rising, and quickly. The amount of time spent on Internet and mobile devices combined is now just behind the time spent watching television every day in America. People in America now spend almost as much time on the Internet and mobile devices as they do watching TV. Internet users are often deeply engaged in their interests, actively researching the full range of consumer and business products and s ... CONTINUE READING
FEBRUARY, 2012
Donations do make a difference
Posted by Jaime Heintzelman on February 15, 2012 in Blog
One of the best things about my job at Altitude is the work we do with organizations like the Greater Lehigh Valley Auto Dealers Association, which exists largely to benefit charitable organizations in the area. Working with GLVADA gives me a sense of fulfillment, since I know I helped make something possible for people in need. It’s great to be able to help an organization that works hard to raise money for charities and nonprofits. ... CONTINUE READING
Riding the Social Media Wave
Posted by Andrew Stanten on February 15, 2012 in Blog
Now more than ever, there’s one question clients are asking us here at Altitude: “What should we do about social media?” Like almost every query we field, there’s no one right answer. But there is a wrong one. Ignoring it. Some business people still think of social media marketing as child’s play rather than a serious tool. They’re wrong. Your competition is cranking out thought leadership blog posts—and they’re a ... CONTINUE READING
JANUARY, 2012
Play nice with Panda: SEO in 2012
Posted by Andrew Stanten on January 17, 2012 in Blog
This month, I got several emails promising to rapidly get my company to No. 1 in search engine rankings. At first, I just ignored the spammers. Then I got all fired up. There’s so much misunderstanding about search engine optimization that I felt the need to post again on this rapidly changing topic. Put it this way: In the year since Google rolled out its newest algorithm update, called “Panda,” the world of search engine optimiz ... CONTINUE READING
Altitude’s first Annual Holiday Party!
Posted by Katie Rie on January 4, 2012 in Blog
About 100 guests made it to our Emmaus office for some good times, good wine, good food (from Sagra Catering) and good songs (from Emmaus High School’s Fermata Nowhere). If you made it, thanks! If you missed us, there’s always next year! CONTINUE READING
