Altitude Marketing
417 State Rd, 2nd Floor
Emmaus, PA 18049
Our Blog
AUGUST, 2010SEO is the New Wild, Wild West
Posted by Andrew Stanten on August 30, 2010 in BlogWatch yerself, pardner. There’s a new breed of snake oil salesman hawking search engine optimization (SEO) services out there. They sell fear—and fear sells. Such people are known as “black hat” in web parlance. One such black hat charlatan recently pitched Altitude on why our clients need his help with SEO. That’s one of our sweet spots, but we’re always willing to learn new ideas from other experts in t ... CONTINUE READING
Justin’s Code Corner: Simple WordPress Content Truncation
Posted by Justin Scheetz on August 26, 2010 in BlogI love WordPress! It does nearly everything we need it to do, all backed by a fantastic community and a very motivated development team. This is the main reason we have entrusted it to power most of our client’s websites. Geek Alert! If you’re not a total developer geek like myself, you’re more than likely not going to understand what I’m talking about from here on out. I say WordPress does nearly everything beca ... CONTINUE READING
Intern Corner: My Summer from 30,000 feet
Posted by Alex Mulhearn on August 17, 2010 in BlogThis summer I was lucky enough to secure an internship at Altitude Marketing. As a double major in Marketing and Media and Communications, I couldn’t have asked for a better opportunity to learn firsthand how the industry works. And boy, have I learned. From the moment I walked in for my interview, I knew that Altitude was different. I felt a bit out of place in my suit and tie when I looked around and saw shorts, t-shirts, and bare ... CONTINUE READING
Paint Your Brand on an Electronic Canvas
Posted by Andrew Stanten on August 9, 2010 in BlogToss a stick out the window on any busy street in America and you’ll hit someone who can “build a website.” And why not? Regardless of size, type, industry or location, every business needs a website—so everyone, including your neighbor’s kid, wants in on the action. But launching a new website is so much more than a fresh coat of paint and an update to your staff bio pages. Your website relaunch is, in every respect, a critic ... CONTINUE READING
Knowing When to Say When
Posted by Dave Sabol on August 6, 2010 in BlogWhat you can learn from an Internet giant, a product that didn’t live up to expectations, and a ton of media attention… The entire blogosphere exploded over past few days on news that Google was discontinuing its Wave product. Google Wave, for those of you who are unfamiliar with it, was a web application for real time communication and collaboration that was introduced last year at Google I/O, and was heralded to change the ... CONTINUE READING
Bon Voyage Stan and Isaiah
Posted by Dave Sabol on August 5, 2010 in BlogMilestones, both large and small, mark important events along our path to maturity as a small business. Today was one of those milestone days. Altitude co-founders Andrew and Stan started a sabbatical program as an affirmation of Altitude’s culture and respect for our work-life balance. The way it works is pretty simple: dedicate 5-years of your career to Altitude Marketing and earn the ability to take a month-long paid vacation t ... CONTINUE READING
Marketing Evolution
Posted by Dave Sabol on August 2, 2010 in BlogOne of the most useful search engines on the web right now is YouTube. According to the comScore June 2010 Search Engine Rankings, YouTube ranks second overall, trailing only Google. Despite this fact, I almost always overlook it whenever I’m searching for ideas and inspiration. I’ve made it a point to explore it more often because there is so much great content just a few keystrokes away. One recent video I came across was ... CONTINUE READING
JULY, 2010
Mini disaster shines a light on what makes small business special
Posted by Andrew Stanten on July 30, 2010 in BlogAt the end of the day, all the great positioning and sell copy do not differentiate competitors. People do. Blasphemy coming from the Chief Spinmaster at a marketing company? Not really. I have always espoused that companies – particularly small businesses – need to have a solid foundation in place for everything to work together seamlessly. The core to that foundation is people. A business is only as successful as the people they h ... CONTINUE READING
Don’t let the tail wag the dog
Posted by Andrew Stanten on July 26, 2010 in BlogJumping straight into tactics without following big picture is letting the tail wag the dog. It’s impossible to put together a fire prevention plan when you’re always busy putting out fires. Regardless of the size of the company, the industry or the expertise of the people involved, the urge to jump straight to tactics consistently overwhelms the far more effective (and sustainable) strategic approach. The net result is wast ... CONTINUE READING
Your Logo Is Not Your Brand
Posted by Andrew Stanten on July 19, 2010 in BlogThis has been a thorn in my side for quite some time. It floored me a few years back to learn that a very reputable college in our region paid mid-five figures for some “rebranding” work. The firm they hired took the school’s existing logo, changed the font and swapped the colors of the two lines that underscored the name. Rebranding? Not by a long shot. Did it do anything to communicate the essence of the college to p ... CONTINUE READING