Our Blog
FEBRUARY, 2012
Donations do make a difference
Posted by Jaime Heintzelman on February 15, 2012 in Blog
One of the best things about my job at Altitude is the work we do with organizations like the Greater Lehigh Valley Auto Dealers Association, which exists largely to benefit charitable organizations in the area. Working with GLVADA gives me a sense of fulfillment, since I know I helped make something possible for people in need. It’s great to be able to help an organization that works hard to raise money for charities and nonprofits. ... CONTINUE READING
Riding the Social Media Wave
Posted by Andrew Stanten on February 15, 2012 in Blog
Now more than ever, there’s one question clients are asking us here at Altitude: “What should we do about social media?” Like almost every query we field, there’s no one right answer. But there is a wrong one. Ignoring it. Some business people still think of social media marketing as child’s play rather than a serious tool. They’re wrong. Your competition is cranking out thought leadership blog posts—and they’re a ... CONTINUE READING
JANUARY, 2012
Play nice with Panda: SEO in 2012
Posted by Andrew Stanten on January 17, 2012 in Blog
This month, I got several emails promising to rapidly get my company to No. 1 in search engine rankings. At first, I just ignored the spammers. Then I got all fired up. There’s so much misunderstanding about search engine optimization that I felt the need to post again on this rapidly changing topic. Put it this way: In the year since Google rolled out its newest algorithm update, called “Panda,” the world of search engine optimiz ... CONTINUE READING
Altitude’s first Annual Holiday Party!
Posted by Katie Rie on January 4, 2012 in Blog
About 100 guests made it to our Emmaus office for some good times, good wine, good food (from Sagra Catering) and good songs (from Emmaus High School’s Fermata Nowhere). If you made it, thanks! If you missed us, there’s always next year! CONTINUE READING
DECEMBER, 2011
Easter Seals: The Joy of Giving Back
Posted by Andrew Stanten on December 28, 2011 in Blog
One of my favorite things about being part of the Altitude family is the attitude in the office. There’s no selfishness here; it’s all “can do,” and “what can I do to help?” We work that way, we play that way, and we contribute to our communities that way. As a board member of Easter Seals Eastern Pennsylvania, I work closely with the organization’s leadership to ensure that people with disabilities and other special need ... CONTINUE READING
NOVEMBER, 2011
Some Marketing Principles Are Universal, Even on the French Riviera
Posted by Andrew Stanten on November 30, 2011 in Blog
Last August I took a month-long sabbatical from work to take a 500-mile bike tour of Italy and France. Throughout the trip I was reminded again and again that A) Italian food tastes better in Italy; B) French people don’t willingly speak English, even if they can; and C) certain marketing principles are universal. 1. Even small brands are global. A “brand” comprises the visual, verbal and emotional attributes that def ... CONTINUE READING
Going Bald for the Theatre
Posted by Stan Zukowski on November 29, 2011 in Blog
A couple of weeks ago, I posted about my role as Ebenezer Scrooge in the 22nd annual showing of “A Christmas Carol” at the Civic Theatre of Allentown. As I said, “This year—in addition to growing a pair of truly outrageous mutton-chop sideburns—I plan to shave the top of my head down to the pasty pale scalp in imitation of a certain male baldness pattern.” And here I provide you with the proof. Be afraid. Be ... CONTINUE READING
Restaurants Need a Better Recipe for their Websites
Posted by Shali Rego on November 29, 2011 in Blog
While doing research for an upcoming tradeshow event, I noticed a consistent trend—restaurants tend to have awful websites. For whatever reason, many restaurants use a website model that was popular in the last millennium: Elaborate intro screens, flashy animations and cheesy auto-playing music, all of which can take a full minute or more to load before the site itself is available. And Flash. So much Flash. Everywhere. Finding prac ... CONTINUE READING
Committed to the Cause
Posted by Stan Zukowski on November 4, 2011 in Blog
When Andrew and I founded Altitude Marketing seven-and-a-half years ago, we compiled a tightly edited list of cultural values that we wanted the company to embody as it evolved and matured. Among these was an ambitious resolution: That day-to-day running of the business should have minimal impact on our employees’ personal/family lives. Separation of church and state, as it were. Last year, I played Bob Cratchit in “A Christ ... CONTINUE READING
OCTOBER, 2011
Social Media is Customer Service
Posted by Andrew Stanten on October 27, 2011 in Blog
Even if you live in a mud hut in northern Greenland, you’ve heard all about the impact that social media can have on your business marketing. And that’s exactly why I’m not going to talk about it. Instead, I’d like to point out a growing trend—the use of social media as a customer service venue. (Of course, customer service is a form of marketing, but I digress.) Social channels are the ideal place to listen t ... CONTINUE READING
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