Author Archive
JULY, 2011Altitude Supports Youth Cycling in the Mid-Atlantic Region
Posted by Gwen Hoover on July 21, 2011 in BlogLast weekend was the 25th Annual Nicole Reinhart Memorial Tour de FCCC (Future Champions Cycling Classic) held at the beautiful Rodale Institute in Maxatawny Township, PA. This is the 7th year that I have been co-director and we had our best turn out ever with over 110 young riders (ages 10-18) from 7 states. The Tour de FCCC was renamed in honor of Nicole Reinhart in 2004 and is put on by the Lehigh Wheelmen Association, where I ha ... CONTINUE READING
SEPTEMBER, 2010
Recipe for Entrepreneurial Success
Posted by Gwen Hoover on September 15, 2010 in BlogStart-up companies don’t become booming businesses overnight. Strategies take time to plan and execute, and must be bolstered by a strong marketing foundation and an effective, sustainable approach to communications. Altitude Marketing has the secret recipe for entrepreneurial success and more proof that it works. Before joining the Altitude Marketing team, I ran Kestrel Communications, a national PR and marketing firm specializing in ... CONTINUE READING
JUNE, 2010
To Blog or Not to Blog: Is That the Question?
Posted by Gwen Hoover on June 29, 2010 in BlogAs Altitude Marketing launches its blog, I am faced with the question, “Do I or don’t I?” I realize this is a question the majority of our Business to Business (B-2-B) clients face as we deploy a higher mix of social media into their marketing strategy. So let’s look at some of the benefits of blogging. An important component of SEO (Search Engine Optimization). Creates fresh content for your website (Google l ... CONTINUE READING
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