Author Archive
APRIL, 2011Altitude celebrates Earth Day
Posted by Amanda Dickson on April 22, 2011 in BlogAltitude Marketing’s Earth Day celebration was really a celebration of our everyday efforts at doing our part. It was a reaffirmation of our commitment to recycling cans, bottles and cardboard and using as little paper as possible. We strive to be a conscientious office by reducing waste, turning off lights (fun fact: we never, ever have our overhead lights on), and rarely printing. As a very digital office, the ‘use less pa ... CONTINUE READING
MARCH, 2011
T-Shirt Time
Posted by Amanda Dickson on March 7, 2011 in BlogAltitude client Kiwaii 100% True New Zealand Spring Water is attending the Natural Products Expo West trade show this week in Anaheim, California. Chelsea has worked diligently over the past three months to fully prepare Kiwaii for the show, right down to the t-shirts. After an arduous search for the perfect women’s shirts, they finally arrived at Altitude. We took the opportunity to wear them in the office and even had an impromptu p ... CONTINUE READING
FEBRUARY, 2011
What’s in an email signature?
Posted by Amanda Dickson on February 25, 2011 in BlogEmail signatures seem basic. Essentially they are the contents of your business card, automatically generated at the bottom of every email that you send. However, the number of professionals who do not have an email signature is shocking. If you already have someone’s email address, why do you also need their signature? A multitude of reasons. Calling – Without an email signature, your phone number, and specifically your exten ... CONTINUE READING
NOVEMBER, 2010
Interacting with Fans: Marketing Done Right
Posted by Amanda Dickson on November 1, 2010 in BlogAs marketing professionals, we are bombarded with examples of companies making social media blunders (can you say “Gap”?) Yesterday I saw a group doing everything right. It was refreshing and really struck me. Although the group I’m using as an example is a band, the same rules apply for brands using Facebook, Twitter, YouTube—as well as their own websites and other outlets. Last night I attended a 3OH!3 concert. They ar ... CONTINUE READING
JUNE, 2010
Shady Business Practices- who can you trust?
Posted by Amanda Dickson on June 14, 2010 in BlogWho can you trust? At Altitude, we pride ourselves on honesty and transparency with our clients. For service-oriented businesses, it’s vital to remain open with clientele to establish a great working relationship. Unfortunately, shady business practices are all too common and that is why doing your research is essential. Who can you trust? This is all best illustrated by example. I live in Bethlehem and am trying to get rid of an old ... CONTINUE READING
Easter Seals Walk with Me: why we walk
Posted by Amanda Dickson on June 3, 2010 in BlogThe Easter Seals annual Walk with Me event is taking place June 16 at the Lehigh Parkway. Team Altitude will be there – will you? First, a little background on Easter Seals: Easter Seals Eastern Pennsylvania provides services to more than 3,000 children and young adults with physical disabilities and developmental delays, including conditions like autism, cerebral palsy, Down syndrome, spina bifida, fetal alcohol syndrome and materna ... CONTINUE READING
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