Lehigh Valley Marketing, Web Design and Development, Graphic Design, Writing, Strategic Planning - Altitude Marketing Back Home

Gwen’s infectiously positive personality, professionalism, nose for news and keen ability to put herself in the shoes of the editor and producer enables her to consistently get Altitude clients attention with the key influencers in their respective markets.

As the never-take-no-for-an-answer leader of our multimedia PR machine, Gwen helps guide Altitude clients through the maze of possibilities with a sharp focus for driving customers and prospects into action. As the key architect of Altitude PR efforts, she always thinks multi-channel and multi-media – enabling clients to get the most from their investment in a constantly evolving promotional landscape.

Her diverse PR experience includes high-tech startup companies, software, health and fitness, restaurants, bio-pharma and economic development organizations, among many others. For nine years prior to joining Altitude, she ran Kestrel Communications, a national PR and marketing firm specializing in technology companies. Four of Gwen’s recent portfolio clients have risen to the top by merging with big-name corporations like IBM, SunGard, Citrix and GE.

Gwen Hoover “I come from an engineering background but I took to PR like a fish to water. It dovetails perfectly with my natural ability to explain technologies in terms everyone can understand.”

Gwen is active in the local community, serving on the board of the Lehigh Wheelmen Cycling Club as the chair of the Junior Development Committee, on the Marketing Committee for LVPA (Lehigh Valley Charter High School for Performing Arts), Charter Member of the Berks-Lehigh Optimists and on the Ski Patrol at Bear Creek Ski Resort.  An engineer from the University of Pennsylvania, Gwen worked in tech development and tech sales before becoming attracted to the PR and marketing side of the equation. She also served as the Director of Marketing at the Lehigh Valley Velodrome.