Gwen’s infectiously positive personality, professionalism, nose for news and keen ability to put herself in the shoes of the editor and producer enables her to consistently get Altitude clients attention with the key influencers in their respective markets.
As the never-take-no-for-an-answer leader of our multimedia PR machine, Gwen helps guide Altitude clients through the maze of possibilities with a sharp focus for driving customers and prospects into action. As the key architect of Altitude PR efforts, she always thinks multi-channel and multi-media – enabling clients to get the most from their investment in a constantly evolving promotional landscape.
Her diverse PR experience includes high-tech startup companies, software, health and fitness, restaurants, bio-pharma and economic development organizations, among many others. For nine years prior to joining Altitude, she ran Kestrel Communications, a national PR and marketing firm specializing in technology companies.
Gwen Hoover “I come from an engineering background but I took to PR like a fish to water. It dovetails perfectly with my natural ability to explain technologies in terms everyone can understand.”
Gwen is active in the local community, serving on the board of the Lehigh Wheelmen Cycling Club as the chair of the Junior Development Committee. An engineer from the University of Pennsylvania, Gwen worked in tech development and tech sales before becoming attracted to the PR and marketing side of the equation. She also served as the Director of Marketing at the Lehigh Valley Velodrome.
GWEN'S LATEST BLOG POST:
To Blog or Not to Blog: Is That the Question?
As Altitude Marketing launches its blog, I am faced with the question, “Do I or don’t I?” I realize this is a question the majority of our Business to Business (B-2-B) clients face as we deploy a higher mix of social media into their marketing strategy. So let’s look at some of the benefits of blogging. An important component of SEO (Search Engine Optimization). Creates fresh content for your website (Google l ... CONTINUE READING
