Fred – with certifications qualifying Altitude Marketing as the Lehigh Valley’s only Google AdWords Certified Partner Company – leads our digital and search marketing initiatives.
Altitude clients turn to Fred for straightforward, understandable advice on their search marketing techniques and search engine optimization. With extensive experience as a leader in the e-marketing and e-business fields, Fred offers unique insights, unique competitive research and action plans that result in higher ROI and return on search advertising spend.
Fred Zahradnik ”I enjoy learning about clients’ businesses, and bridging their goals to the technical, fast-changing, and data-driven worlds of paid and organic search.”
Fred is a longtime proponent of taking a big-picture view of SEO and search marketing. He doesn’t try to “trick” the search engines into driving traffic. Instead, he focuses on helping his clients adopt sustainable solutions for growth and results.
Fred came to Altitude from his own firm, where he offered search marketing services to multiple clients, including two Fortune 500 companies and a national home services firm. His work for a regional nonprofit has resulted in 14 marketing and communication awards, including a Best of Show ADDY in 2008. His current volunteer project is managing a Google Grants pay-per-click account (which he helped secure) for the Bethlehem-based Coalition for Appropriate Transportation.
Fred holds a BA from Penn State, and an MBA from DeSales University.
Away from the office, Fred is an avid cyclist.
