Andrew possesses an innate ability to process, organize and summarize massive volumes of client and market information and turn it into actionable, strategic thinking.
This enables Team Altitude to get smart about a company very quickly—and to develop winning, integrated approaches that vault clients into a position of prominence and strength.
Having been on the purchasing side of marketing agency services for nearly 15 years, Andrew’s vision for Altitude was born of hard-won experience. He knew a different kind of agency was needed—a firm that takes a holistic and integrated approach towards promoting its clients, while consistently over-delivering on value and responsiveness. Living in the solution, his mantra of “we’re on it” anytime a client need arises permeates the Altitude culture.
Andrew Stanten “Ironic as it may sound, we’ve had to spend relatively little time and effort in marketing our own business. Our enduring success is largely the result of client referrals. That’s extremely validating.”
Like the leaders of the many early-stage companies that Altitude serves, Andrew wears a variety of hats, including CEO, CFO, client relations, strategic planning, content development and public relations. He applies his business leadership and financial skills to helping clients approach marketing challenges from a budgetary and ROI standpoint.
Prior to launching Altitude, Stanten spent 15 years bringing successful marketing, public relations and leading-edge business development strategies to life for businesses big and small, international and local, including Lehigh University and such internationally known Rodale Inc. brands as Organic Gardening, Bicycling and Backpacker magazines.
He also provides an abundance of pro-bono services to the community. Andrew is on the Board of Directors at Easter Seals Eastern Pennsylvania. He teaches a Marketing Basics course every semester for the Small Business Development Center at Lehigh University. Andrew previously served as Chair of the Marketing Advisory Committee for ArtsQuest, the premier arts and cultural organization in Northeastern Pennsylvania.
Andrew earned his MBA from Lehigh University and graduated from Syracuse University with a degree in Communications Management.
ANDREW'S LATEST BLOG POST:
Content is indeed king
Your business can have the hottest-looking, best-programmed website out there. But when visitors knock on the front door, there had better be something there to answer, invite them in – and keep them there. If your site is your castle, content is the most important resident. It’s Marketing 101 in 2012: Content is king. The reasoning is two-fold. First, well-written, easy-to-parse content greatly increases the odds of turning a reade ... CONTINUE READING
