Andrew possesses an innate ability to process, organize and summarize massive volumes of client and market information and turn it into actionable, strategic thinking.
This enables Team Altitude to get smart about a company very quickly—and to develop winning, integrated approaches that vault clients into a position of prominence and strength.
Having been on the purchasing side of marketing agency services for nearly 15 years, Andrew’s vision for Altitude was born of hard-won experience. He knew a different kind of agency was needed—a firm that takes a holistic and integrated approach towards promoting its clients, while consistently over-delivering on value and responsiveness. Living in the solution, his mantra of “we’re on it” anytime a client need arises permeates the Altitude culture.
Andrew Stanten “Ironic as it may sound, we’ve had to spend relatively little time and effort in marketing our own business. Our enduring success is largely the result of client referrals. That’s extremely validating.”
Like the leaders of the many early-stage companies that Altitude serves, Andrew wears a variety of hats, including CEO, CFO, client relations, strategic planning, content development and public relations. He applies his business leadership and financial skills to helping clients approach marketing challenges from a budgetary and ROI standpoint.
Prior to launching Altitude, Stanten spent 15 years bringing successful marketing, public relations and leading-edge business development strategies to life for businesses big and small, international and local, including Lehigh University and such internationally known Rodale Inc. brands as Organic Gardening, Bicycling and Backpacker magazines.
He also provides an abundance of pro-bono services to the community. He served as Chair of the Marketing Advisory Committee for ArtsQuest, the premier arts and cultural organization in Northeastern Pennsylvania, and teaches a Marketing Basics course every semester for the Small Business Development Center at Lehigh University.
Andrew earned his MBA from Lehigh University and graduated from Syracuse University with a degree in Communications Management.
ANDREW'S LATEST BLOG POST:
Don’t let the tail wag the dog
Jumping straight into tactics without following big picture is letting the tail wag the dog. It’s impossible to put together a fire prevention plan when you’re always busy putting out fires. Regardless of the size of the company, the industry or the expertise of the people involved, the urge to jump straight to tactics consistently overwhelms the far more effective (and sustainable) strategic approach. The net result is wast ... CONTINUE READING
